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Recent press releases from Jeff Fisher LogoMotives 29 March 2004 LogoMotives' Jeff Fisher to
speak Jeff Fisher, the Engineer of Creative Identity for the Portland design firm Jeff Fisher LogoMotives, will be a speaker at the 2004 HOW Design Conference which will be held May 16-19 at the Manchester Grand Hyatt San Diego. This annual creativity, business and technology conference for graphic designers will feature 50 speakers and more than 50 sessions and workshops. The first of Fisher's two sessions, "The Savvy Designer's Guide to Success," (based on the logo designer's upcoming book of the same name), will take a look at the business of graphic design. "The Limitlessness of the Long-Distance Designer" will focus on working with clients around the world via a laptop computer and an Internet connection. Attendees can choose from more than 50 sessions in seven tracks: Creativity, Design Disciplines, Business, Your Career, Digital Design and, new for 2004, Design Technology, and The Oxymoronic Spree, sponsored by PRINT magazine. Optional Events include pre-Conference workshops on typography and sustaining creative genius; a networking lunch; San Diego Studio Tours; a Paper Symposium and more. The Conference will also host a Design Resource Center with exhibits featuring paper, stock photography, computer hardware and software, and more. More than 2,000 graphic designers, art directors, creative directors and illustrators are expected to participate in this year's Conference. The 2004 HOW Design Conference is presented by HOW, the creativity, business and technology magazine for graphic designers. HOW is published by F+W Publications, Inc. in Cincinnati, OH. For conference registration
information, contact Natalie Davis at (513) 531-2690 ext. 1544; fax (513)
531-0798; email or visit http://www.howconference.com. 24 March 2004 Jeff Fisher writes "stupid
client tricks" "They're boneheads, idiots and nincompoops. They're your most difficult clients. Our guy Jeff Fisher (yes, that Jeff Fisher) shares hard-learned advice on dealing with clients." So reads the HOWdesign.com introduction to the April HOW Magazine article "Don't Shoot The Client," written by designer Jeff Fisher of Jeff Fisher LogoMotives. The article, which evolved out of a HOWdesign.com forum thread on "stupid client tricks," offers examples and possible solutions to those sometimes frustrating and aggravating issues that occasionally challenge a graphic designer during the course of client interaction on a project. The somewhat tongue-in-cheek piece is also posted online at: http://www.howdesign.com/db/features/shootclient_1.asp
13 January 2004 LogoMotives' Jeff Fisher named
to Jeff Fisher, the Engineer of Creative Identity for the Portland design firm Jeff Fisher LogoMotives, has been named to the HOW Magazine Editorial Advisory Board. Patricia McShane of M-A-D in Sausalito, Modern Dog's Robynne Raye from Seattle, and Stefan Sagmeister of Sagmeister Inc. in New York City were also added to the board. Other internationally recognized design industry professionals on the publication's board include David C. Baker, Tony Gable, Kit Hinrichs, Judy Kirpich, John Waters and Ann Willoughby. Previous board members Primo Angeli, Marshall Arisman, Paul Davis, Milton Glaser and Richard Wilde have been named Emeritus Board Members. Board members frequently provide article ideas, write stories, offer editorial input and serve as a solid connection to the design profession and industry trends. The magazine is published in Cincinnati, OH by F&W Publications. Founded in 1985, HOW Magazine provides graphic design professionals with essential business information, features cutting-edge technological advances, profiles renowned and up-and-coming designers, details noteworthy projects, and provides creative inspiration. The year-end Business Annual has become a respected resource for its articles about studios across the U.S. In addition, HOW holds annual Self-Promotion, International and Interactive Design competitions and features the results in special issues. Other frequently profiled topics include digital design, creativity, typography and paper. The web site for HOW Magazine may be found at http://www.howdesign.com
23 November 2003
Jeff Fisher LogoMotives featured in
Jeff Fisher LogoMotives, a Portland design firm, is featured in five recently released graphic design industry books. The books, listed below, are all currently available at bookstores around the world and through most major Internet
booksellers.
The Japanese book "New Logo World," published by PIE Books, contains eight logo designs by Jeff Fisher. Portland, Oregon clients BK Enterprises, Reed College's 2000 Fall Thesis program, Balloons on Broadway and the hair salon Slick are all represented. The identities for DesignEire (Dublin, Ireland), Ms. Quiz Art Quizzes (Kailua, Hawaii), Harrison Flowers (Hood River, Oregon) and ButtonBerry Books (Lebanon, New Jersey) are also displayed in the
volume.
The logo for the Seacoast AIDS Walk, sponsored by AIDS Response-Seacoast in Portsmouth, New Hampshire, is featured in the new David E. Carter book "The Big Book of New Design Ideas." The publisher of the design resource is Harper Design
International.
"American Corporate Identity 2004," the result of the American Corporate Identity 19 competition, contains the logo for the Valles Caldera National Preserve in northern New Mexico. The book is also published by Harper Design
International.
Two recent offerings from Rockport Publishers showcase works from Jeff Fisher LogoMotives. "The Best of the Best of Business Card Design" exhibits the business card of Portland photographer Barrett Rudich. A marketing and stationery package created for the Seattle Seahawks professional football team is highlighted in "The Best of the Best of Brochure
Design."
15 November 2003
Jeff Fisher LogoMotives featured in
The graphic design firm Jeff Fisher LogoMotives is featured in two current TCG eZine articles. The Web publication is an online resource of The Creative Group, a firm that focuses on placing freelance professionals in the creative, advertising, marketing, web and public relations
fields.
The featured article for the TCG eZine is the timely piece "Client Gift-Giving: The Good and the Gaffes." Fisher and self-promotion expert Ilise Benun suggest possible client holiday gifts and appropriate ways to say you "thank you" to business
clientele.
In the "Interview" article of the issue, entitled "Mastering Self-Promotion: Jeff Fisher Tells You How to 'Toot-Toot' Your Own Horn," the designer shares many of the methods he has used to market and promote his business over the past 25
years.
The articles can be found at:
http://www.creativegroup.com/ezine
An archive of previous articles, covering a wide variety of creative industry business topics, is also available to those visiting the TCG eZine
site.
4 September 2003
Jeff Fisher LogoMotives honored with
Jeff Fisher LogoMotives, a Portland graphic design firm, has been presented two 2003 American Graphic Design Awards recognizing logo designs for TraveLady Media and the "St. Johns Window Project." Sponsored by the publication Graphic Design:usa, the awards are considered one of the most prestigious in the field of graphic communication. Fisher has received 12 of the honors in the last seven
years.
The pro-bono logo effort for the St. Johns Window Project identified North Portland merchants providing retail window space for art installations by local artists during the summer of 2003.
Pacific Northwest media personality Cheryl Hansen required a new spin on a former company name in identifying her upcoming business ventures focusing on travel for women and media projects to promote such activities. The logo for TraveLady Media was the result.
4 August 2003
Creative Latitude, HOW and SOHO It Goes
Jeff Fisher LogoMotives, the Portland identity firm, is currently highlighted as the Feature Profile on the industry Internet resource Creative Latitude, featured in two articles in the August 2003 issue of the graphics publication HOW Magazine and mentioned in a SOHO It Goes on-line newsletter
article.
Creative Latitude ( http://www.creativelatitude.com
) is a web site designed to promote graphic designers, writers, web developers, photographers and illustrators on a global level. The "Toot! Toot!" profile on Jeff Fisher LogoMotives, written by site cofounder Neil Tortorella, is the second to be presented by the international design industry Internet presence. The Web site also serves to educate creative services buyers about the ins-and-outs of the creative process, business issues related to creative activities, along with providing one-stop shopping for
talent.
The August 2003 issue of HOW Magazine includes Jeff Fisher LogoMotives in two features. Lisa Buchanan, in writing the article "Graphically Speaking" includes the logo Fisher designer for the play "The Food Chain" to represent the word "youthful." The examples are taken from her book "Graphically Speaking: A Visual Lexicon For Achieving Better Designer-Client Communication," which includes ten logos designed by
Fisher.
In the second HOW Magazine article, "Maximizing Mentoring" by Samantha Chapnick, Fisher is one a several industry professionals to comment on the benefits of mentoring others in the graphic design field. The designer is recognized for his on-line and email mentoring efforts of students and graduates. "SOHO It Goes" is the newsletter of small office/home office (SOHO) and communications specialist Eileen Parzek. In the article "VIP - Independence and the Virtual Professional" Parzek includes Jeff Fisher LogoMotives as an example of a business working successfully in the global marketplace from a home office. You can find the article on-line
at:
http://www.soho-it-goes.com/resources/articles/independence.html
11 July 2003
Jeff Fisher LogoMotives creates Jeff Fisher LogoMotives, the Portland design firm, has completed design projects for a wide variety of businesses and organizations across the country. The projects by designer Jeff Fisher are:
Lisa Autenreith - A personal identity was required by this Anderson, SC Realtor, who is employed by a major real estate corporation.
Good Pig, Bad Pig - The angel and devil pig images were illustrated by Brett Bigham in the identity for his Portland, OR greeting card venture.
New England Physical Therapy for Animals - Tucker, the personal pet of animal physical therapist Julie Stuart, is the centerpiece image in the identity for her Uxbridge, MA business.
North Portland Business Association - Images of a native blue heron, the St. Johns Bridge and the Fremont Bridge combine to form the symbol for this nonprofit business networking organization.
Pajama Parties - Festive imagery was used to create the logo for this Warrington, PA based company coordinating in-home erotic toy parties for women.
St. Johns Window Project - This logo identifies North Portland merchants providing retail window space for installations by local artists during the summer of 2003.
TraveLady Media - Pacific Northwest media personality Cheryl Hansen required a new image for a former company name in identifying her new business ventures focusing on travel for women.
triangle productions! 14th anniversary - The traditional masks of comedy and drama work together to form the number 14 in this Portland theater company's anniversary symbol.
Women In General Construction - The logo for this Eugene, OR general contracting firm conveys the woman-owned aspect of the business.
6 March 2003
Jeff Fisher LogoMotives, a Portland design firm, is featured in the April 2003 issue of the graphics publication HOW Magazine. Designer Jeff Fisher is one of industry professionals highlighted in the publication's Business Talk article "Freelancing Finesse," contributed by the staffing firm The Creative Group.
The article focuses on five key practices that can bring business to independent graphic designers. The piece is also posted online at:
http://www.howdesign.com/db/features/freelancingfinesse_1.asp
15 February 2002
The Portland graphic design firm Jeff Fisher LogoMotives has been honored in the American Corporate Identity 19 awards competition. The winning entry will be featured in David E. Carter's publication "American Corporate Identity 2004," to be released later this year. Designer Jeff Fisher has received 19 of the honors over the past six years. The oldest and largest competition of its kind, American Corporate Identity is one of the few annual national competitions devoted specifically to the field of corporate identity.
The logo selected represents the Valles Caldera National Preserve in northern New Mexico. In 2000, the American people purchased approximately 89,000 acres of the Baca Ranch. The Valles Caldera Preservation Act designated these spectacular lands as the Valles Caldera National Preserve, a unit of the National Forest System. The Act also created the Valles Caldera Trust to manage the Preserve. A version of Fisher's logo design also identifies the Valles Caldera Trust.
26 January 2003
Jeff Fisher LogoMotives, a Portland design firm, is featured in three recently released graphic design industry books. The books, listed below, are all currently available at bookstores around the world and through most major Internet booksellers.
"Graphically Speaking: A Visual Lexicon For Achieving Better Designer-Client Communication," by Lisa Buchanan, visually "defines" more than 30 of the most common words that clients use to describe what they want in a design. The HOW Design Books offering uses a wide variety of graphic design projects to illustrate the words. Featured logo designs by Jeff Fisher, and the terms they represent, are W.C. Winks Hardware and the Central Oregon Air Show (historical), DataDork (humorous), AMP and Cooper & Associates (kinetic), DesignEire and Dan Anderson Homes (cool); and "The Food Chain," Black Dog Furniture Design and Kidstuff PR (youthful).
Another HOW Design Books publication, "Idea Revolution: Guidelines and Prompts for Brainstorming Alone, in Groups, or with Clients," features quotes and brainstorming ideas from Jeff Fisher. Written by Clare Warmke, the volume contains more than 100 creativity tips, exercises and anecdotes contributed by some of the top names in design and creativity. Fisher's contributions include advice on establishing email relationships and overcoming creative blocks via gardening, traveling and taking art classes not directly related to work.
Ten of the firm's logo designs are represented in the new book "Logo Lounge: 2,000 International Identities by Leading Designers," by Catherine Fishel and Bill Gardner. The Rockport Publishers volume is made up of logo designs posted on the membership Web site LogoLounge.com and later reviewed by a panel of judges. Designs featured include the identities for A Rubber's Ducky, Anytime Tickets, Crossings at The Riverhouse, Datadork, "The Food Chain," Jeff Maul, Sisters Rodeo, Slick, Terra Nova Nurseries and W.C. Winks Hardware.
13 January 2003
Jeff Fisher LogoMotives, a Portland design firm, is featured in the February 2003 "Hot Type" issue of the graphics publication HOW Magazine. Designer Jeff Fisher is one of 15 international industry professionals highlighted in the article "Type A," written by Senior Editor Megan Lane. Work from the United States, Mexico, Portugal, British Columbia and Spain was selected to illustrate the article focusing on effective use of typography as a design element.
Featured logo designs by Fisher include creations used to identify the triangle productions! theatrical production "Beirut," and the identity for retailer W.C. Winks Hardware.
According to Lane, the selected designs prove that "a word is sometimes worth a thousand pictures." She writes that those featured are "designers who really 'get' type. Not only did these designers make great type decisions in their work, but they also offered well-considered reasons for doing so."
6 December 2002
Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, has been signed to write a volume on the business of graphic design for industry publisher HOW Design Books. The resulting book will be a sourcebook for those seeking success in their design careers, as the author gives designers of every experience level the peer-to-peer, advice that they wish they could find in a personal mentor. A release date of June 2004 is planned for the book.
Fisher, with nearly 25 years in the field of graphic design, has gained an international reputation since focusing on corporate identity design since 1995. As a design forum participant at HowDesign.com, Designers-Network.com and the About.com Graphic Design site, he has been recognized for his advice on the business of graphic design and the marketing of design efforts. Fisher's postings have attracted the attention of writers and editors of books, magazines and Web 'zines who have sought him out for comments on the industry and examples of work to illustrate specific topics. His writings of design have appeared at StickyIdeas.com, VirtualArtsTrends.com, MarcommWise.com and other Internet venues. Articles by the designer have also appeared in Designer, the publication of the University and College Designers Association (UCDA) and Bulletin, the magazine of the American Society of Media Photographers (ASMP).
HOW Design Books Acquisitions Editor Clare Warmke states "This book will address the trouble spots most designers encounter when trying to build a successful creative career. In addition to covering basics like marketing, promotion, pricing and client communication, it will answer questions that many career books in the graphic design category are too 'stuffy' to ask. This book will be the first to give pertinent answers to the questions many designers are asking."
HOW Design Books is a division of F&W Publications, a leading publisher of special interest books and magazines. The publisher produces the design industry's HOW, I.D. and Print magazines. They are located in Cincinnati, Ohio.
26 November 2002
Jeff Fisher LogoMotives, the Portland design firm, has completed design projects for a wide variety of businesses and organizations across the country. The projects by designer Jeff Fisher are:
"Angry Housewives" - The art for this musical production of Portland's triangle productions! theater company was originally created ten years ago - and then the show was not produced. The production, and the logo image, was recently revived for a fall 2002 run.
Big Daddy Advertising Specialties - A caricature of the owner is used to illustrate this identity for an advertising and marketing specialties firm located in Lake Oswego, OR.
Caring Community of North Portland - This nonprofit organization promotes healthy children, families, and communities in North Portland. The new logo design symbolizes many of the group's community activities and events.
Cascade Cup 2003 - Each year the Rose City Softball Association hosts the regional Cascade Cup tournament in Portland. This logo will be used to market the 2003 event.
Lone Star Site Design - Helen Bruce, owner of Texas-based Lone Star Site Design, was the creative director on the effort to create an identity for her Web development company.
Monroe Orthodontics - A unique identity was the desired result for this firm, specializing in orthodontics for women and children, with offices in Aloha and Rainier, Oregon. Marketing specialist Sally Hasan was the creative director on the project, which included a complete identity package.
Reedzilla! - Each year Reed College celebrates it Fall Thesis students with a theme- based logo design to be used on shirts and other items. The image of the school mascot griffin as a horror movie monster was created to fit the "Reedzilla!" theme.
Valles Caldera National Preserve - The design to represent both the Valles Caldera National Preserve and Valles Caldera National Trust was selected in an international design competition. Fisher's design identifies the New Mexico geographic site.
In addition to the logos listed above, Jeff Fisher LogoMotives recently completed all Grand Opening materials for the Portland Relief Nursery, a facility serving the needs of small children who have been abused or are in danger of being abused. He also designed a trade show exhibit for Eid Access, a Beaverton, Oregon firm specializing in company and employee verification programs designed to help reduce inventory shrinkage, protect assets against theft, reduce civil liability exposure, and promote vendor compliance. David Smith, of the firm Obidicut, coordinated the Eid trade show booth project.
Jeff Fisher, the Engineer of Creative Identity, has received nearly 450 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 60 publications on the design of logos, the business of graphic design, and small business marketing. Fisher is currently writing a book for HOW Design Books on the graphic design business. Additional information about Jeff Fisher LogoMotives may be accessed at the designer's Web site at
www.jfisherlogomotives.com ©
2004
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